The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about arriving in the right place at the right time. In this 20 minute flash webinar recording, Hanapin expert, William Larcom, discusses 4 must-have tactics to make your travel PPC account soar in 2016.