Clik here to view.
Flash Series! Four Must-Have Tactics for Travel PPC
The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at...
View ArticleClik here to view.
What You Need To Know For A Successful Start on DoubleClick Bid Manager
Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more...
View ArticleClik here to view.
Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal...
With Bing Shopping Campaigns mainstreamed to all advertisers, you should look at your reporting to help optimize for the best performance. In this presentation, Bing’s Program Manager and Shopping...
View ArticleClik here to view.
13 Amazing Tips To Master Mobile Search
“The year of mobile” is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it’s imperative that you have an effective strategy in place for your...
View ArticleClik here to view.
Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand...
It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short...
View ArticleClik here to view.
Secrets To Setting Up Your Social Attribution for Success
Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution beyond last click and work to discover an attribution model that helps spur online growth across all...
View ArticleClik here to view.
Building Personas for Better Results [Our Success Stories]
As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this...
View ArticleClik here to view.
Keeping Your Sanity with PPC Reporting: Hacks for Structure and Analysis
PPC reporting is a great opportunity to show the fruits of your labor and how they are effecting the overall marketing strategy for your company. However, pulling PPC reports also makes some of us...
View ArticleClik here to view.
Better Results, Less Money: The Power of Location Marketing
Location marketing is a smart way to get leads that have the best chance of converting for your business. Regardless of how great your ad is, it likely won’t perform as well if it doesn’t appear in...
View ArticleClik here to view.
Unique Ways to Improve Your Conversion Rates Right Now
Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you. In this...
View ArticleClik here to view.
Getting Your Ads Seen: Introducing In-Image Advertising
In this presentation, Hanapin joins GumGum, the original creator of in-image advertising, to explain how it works, why its important in today’s marketing landscape, and tips and tricks on making it...
View ArticleClik here to view.
10 Signs You Need A New Agency
Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Take notes on the following list and evaluate whether your...
View ArticleClik here to view.
Why Pinterest Needs To Be A Part Of Your Marketing Mix Today
In this webinar recording, Hanapin’s Senior Account Manager and resident Social Expert, JD Prater discusses the latest announcements, compelling research, and the big reasons why Pinterest needs to be...
View ArticleClik here to view.
5 Tools You Should Be Using To Maximize Conversion Rates
Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What...
View ArticleClik here to view.
4 Effective Strategies for Facebook Lead Gen Ads
In this presentation, AdEspresso and Hanapin experts discuss four effective strategies to use Facebook Lead Gen Ads for your business, including how to optimize your Ads and increase conversions, what...
View ArticleClik here to view.
11 Red Flags To Watch Out For When Working With An Agency
Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any...
View ArticleClik here to view.
What's In A Name? Product Titles And Brands In Google Shopping
What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot....
View ArticleClik here to view.
How to Run An Effective Search Query Report in Less Than 15 Minutes
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant...
View ArticleClik here to view.
Supercharge Holiday Sales With These Must-Have PPC Tactics
Holiday sales are the ultimate chance for companies to boost profits and make it back into the black with paid search promotions. In this webinar presentation, we gathered four ecommerce experts that...
View ArticleClik here to view.
What You Need To Know About New AdWords Features
In this presentation, Hanapin Associate Director of Services Jeff Baum and Optmyzr’s CEO Frederick Vallaeys will walk you through the new AdWords tools and show how you can use them to optimize your...
View Article