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How Brands Can Effectively Use Display Advertising
You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve...
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How To Connect Calls From Paid Search To Sales
In this presentation, experts from Hanapin, Invoca, and RingPartner discuss different ways you can connect your calls back to sales and opportunities, both with AND without a platform, as well offer...
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Quick Tips To Take Your Geo-Targeting To The Next Level
In this presentation, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geo-targeting makes sense for you, and push the envelope even further with additional...
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6 Steps To An Advanced Competitor Analysis For Digital Marketers
In this presentation, Hanapin’s Jacob Fairclough and SEMrush’s Paul Klebanov will direct you through the process of analyzing your own account, comparing it to your competition, and taking the steps...
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Can You Afford to Grow in 2017?
In this presentation, experts from Hanapin and Acquisio will review the findings from the State of PPC 2017 and discuss tips for budgeting, expanding and identifying problems in your account for the...
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How To Stand Out In The News Feed With Social Video Marketing
In this presentation, we have a panel of experts from Hanapin, Curalate, Simply Measured, and The Weather Channel to discuss where your social video strategies should be currently, what the future of...
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How To Maximize Conversions With Mobile Display Advertising
In this presentation, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and...
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Dominate SEO and PPC Listings With These 5 Tactics
In this presentation, CEO of Directive Consulting, Garrett Mehrguth, and Hanapin’s Senior Account Manager, Matt Umbro, will show you how you can best merge your PPC and SEO worlds and achieve...
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How Top Performer Campaigns Can Radically Change Accounts...For Better Or Worse
In this presentation, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually...
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Best Practices To Optimize Your Holiday Shopping Feed In Real-Time
The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping...
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Breaking Down the Facebook Auction For More Competitive Campaigns
In this presentation, Facebook’s Partner Manager, Anastasia Oulianova, and Hanapin’s Head Of Paid Social, JD Prater, will give you some direct response best practices when it comes to the Facebook ad...
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Drastically Improve Your Users' Online Experience With A/B Testing
Performing A/B tests on your landing pages can pinpoint exactly what is working and what is failing on your site. In this presentation, Unbounce’s Duane Brown and Hanapin’s Samantha Kerr and Kate...
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Using Data to Create a Killer Business Story For Your C-Suite
In this presentation, Hanapin’s Jeff Baum and Optmyzr’s Frederick Vallaeys will show you how to formulate the perfect business story for your C-suite, and how to explain the vital need for PPC success...
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Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017
[Fix These 5 Common Excel Issues To Achieve Pro Status] Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address...
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Does Your PPC Speak European?
This presentation explores five specific challenges and opportunities that international PPC campaigns can offer. You’ll understand how to target language minorities with a secondary language and...
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When Abandoning Best Practices is the Right Thing To Do
We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems,...
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PPC Predictions and Trends You Need to Know in 2017
In this presentation, Hanapin’s Head of Paid Social, JD Prater, and Senior Account Manager, Matt Umbro, will team up with Adstage’s Marketing Director, Michael McEuen, to prep you for 2017’s future in...
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How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50%
During this new live webinar, Hanapin experts Shannon Glass and Carrie Albright, joined by Friendly Planet’s Greg Banecker, will tell you the story of how Gmail ads allowed them to bridge the gap...
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5 Vital Tips for the Travel Marketer
Our Hanapin experts Shannon & Carrie have had much experience with the travel industry, and have tips and tricks for you to boost your travel marketing performance. Join them as they take you past...
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New Bing Updates You Need in 2017 for Optimal Performance
In this presentation, Bing’s Purna Virji and Hanapin’s Diane Anselmo will give you a sneak peek into the brand new updates Bing has planned, and the best ways to use them for ultimate PPC success.
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