Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What are the tools you should be using to test? In this presentation, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be using to test different features on your site, ideas and examples of tests, and the best ways to maximize your conversion rates.