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Flash Series: Getting Started with A/B Ad Testing
Senior Production Specialist, Lauren Rosner, discusses how you can get started with A/B ad testing and gives real life examples of "wins" in ad copy from Hanapin clients.
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How to Drive More Revenue with Bing Shopping Campaigns
Bing Shopping Campaigns has proven to be a successful program alongside your text ads, but are you approaching Shopping the right way? In this presentation, Bing’s Shopping Campaign expert, Richard...
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3 Advanced Ways To Get More Out of Your PPC Competitive Intelligence
Over time, your competition changes. Some competitors grow, some of them don’t, and some of them are newly born and rising fast. In order to stay ahead of the game, you must stay updated on who your...
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Why A Programmatic Advertising Strategy Is No Longer Optional
Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied....
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Flash Series! Using Auction Insights for Competitive Advantage
When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your...
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Practical A/B Testing Statistics: 5 Tips To Help You Get Reliable Data
“How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing. In this webinar presentation, Michael Aagaard, Senior Conversion...
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6 Unique Ways To Grow Your PPC Account
As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn’t? How can you expand beyond the scope of what you’re...
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From Building to Selling: Getting Your Ecommerce Ready in 2016
In 2016, ecommerce sales are predicted to exceed 550 billion dollars alone. As an ecommerce marketer, you need to constantly be on your toes, with your ear to the ground on what’s in the pipeline and...
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The Essentials For Your 2016 Mobile PPC Strategy
It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have...
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7 Crucial Bing Ads Updates You Need To Know About in 2016
The paid search world has seen many changes in the last year, particularly on the Bing Ads platform. From remarketing to image extensions to shopping campaigns, not only is Bing becoming a more savvy...
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Flash Series! Ecommerce Navigation: The Importance of Getting It Right
Millions of people shop online these days. With projections saying that ecommerce sales will exceed 550 billion dollars in 2016, not only do you need to have a PPC strategy in place, you need to make...
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Reaching the Right Customer: How to Identify and Target Your PPC Audience
At the core of marketing success is a philosophy rooted in reaching the right people, with the right content, at the right time through the development of key audience personas. We can apply these...
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Mastering the Art of Ecommerce Reporting With Excel
If you work at an ecommerce company or work with an ecommerce site, you know how important it is to get accurate reporting, in order to manage your marketing programs. In this presentation, experts...
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10 Unique Ways To Improve Ad Copy
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan...
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Building a Solid Foundation for Your PPC
In this PPC Hero Live Summit Session, Founder of #PPCCHAT and Blog Manager of PPC Hero, Matt Umbro and Sr. Account Manager and excel guru, Jacob Brown, discuss what you should be doing to ensure you...
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Advanced Account Analysis & Optimizations
In this PPC Hero Live Summit presentation, get an inside look at how Hanapin experts identify key trends and gaps within clients’ accounts. Sr. Account Analyst, Jacob Fairclough, and Associate...
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Time To Diversify: Market Expansion Opportunities
In this PPC Hero Live Summit session, Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing...
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Mastering PPC & It's Impact On Your Overall Marketing Strategy
In the PPC Hero Live Summit session, takie a deep dive into tactics for advanced PPC pros with Associate Director of Services, Jeff Baum, and Sr. Account Manager, Diane Anselmo. They discuss how to...
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Current Trends Impacting the PPC Industry
In this PPC Hero Live Summit session, President of Hanapin Marketing, Jeff Allen, and Digital Marketing Advisor, Kayla Kurtz, discuss current trends impacting the PPC market today.
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The Importance of Asking and Identifying The "Why" Of Your Results
In this PPC Hero Live Summit session, Hanapin’s President, Jeff Allen, discusses why it’s important not just get results, but to ask why you got that result and identify how those results can impact...
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