When it comes to competitor analysis, there is no such thing as too much information. Auction Insights in Google AdWords is a particularly useful tool and can help you not only understand who your competition is, but how you can tailor your strategy to get a more competitive advantage. In this presentation, Jeff Allen, President of Hanapin Marketing looks at the state of the auction to help you get a better understanding on how it works so you have the upperhand when bidding. He offers key strategies on competitive intelligence and take a deep dive into bidding strategies, optimization and auction insights. You’ll get expert-level PPC tips like: *Discovering your true top competitors in search and comparing performance *Understanding how the auction works for best bidding strategies *Utilizing the tool to make smarter decisions about budgeting