PPC reporting is a great opportunity to show the fruits of your labor and how they are effecting the overall marketing strategy for your company. However, pulling PPC reports also makes some of us want to pull our hair out sometimes! How do you make valuable and easy-to-read reports? What kind of reports should you be pulling? And what’s the best way to tell your PPC story with your data? In this presentation, Hanapin and NinjaCat experts discuss how to structure your reports for clarity, interesting reports you can pull, and ultimately, help you pull valuable data while also keeping your sanity.