“The year of mobile” is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it’s imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information, regardless of the company providing the information. Developing a successful mobile strategy means you need to create ways to be in the moment with your target audience. In this presentation, Carrie Albright and Erin Sagin, offer up 13 amazing and super valuable tips to optimize your mobile ad copy, budget, and overall mobile strategy.