Could your business profit from the scaling of advertisement spend? Wrangling your boss with swagger and tact is not always enough to win larger budgets. The Answer? Arming yourself with a customer-centric strategy, backed by CLV, that can drive a responsible and ‘winning’ conversation with your organization. In this session you will walk away with knowledge and actionable resources so you can: - Convince your boss how spending more on advertising will benefit your organization. - Conquer your omnichannel success metrics and their impact on your customer lifetime value. - Confidently use your data to transform your organization to be more customer-centered.