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A Beginner's Guide to Shopping Ads: From Take-Off to Soaring Smartly
Whether you are in in-house, or at an agency, chances are you've noticed how important Shopping Ads are for any ecommerce account (and what's with all that Smart Shopping talk coming from Google?),...
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Convincing Your Boss(es) to Confidently Spend (more) on Advertising
Could your business profit from the scaling of advertisement spend? Wrangling your boss with swagger and tact is not always enough to win larger budgets. The Answer? Arming yourself with a...
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Keeping it in the Facebook (Platform): How to Build an In-Platform Leads...
In this session, Kass will teach Lead Gen advertisers how to build an effective funnel directly in the Facebook Ads platform, enabling them to collect quality leads without even requiring users to...
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People Do Not Live In A Silo So Neither Should Your Digital Strategy
The customer and buyer journeys need to be connected. It’s not just marketing to sales. It’s a full integration of all channels, teams and efforts. In this session, we will: - Review the formula I use...
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Boost Your Brand and Bottom Line with Instagram Ads
According to Instagram, 60% of users say that they learned about a product or service on the platform. At that rate, it’s worth a test, wouldn’t you say? Whether you work in B2B or B2C, learn how you...
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Transforming Multichannel Marketing into Omni-Channel
Have your campaigns been reduced to Branded SEM and Retargeting because they're the only channels that "have a good ROAS?" Has your client or company obliterated branding in favor of "performance...
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Unlocking a New Growth Engine by Repurposing Keywords
Growth is particularly challenging on mature accounts. In this talk, we will see how repurposing keywords can boost performance. We will present how to use remarketing to unleash keywords that are...
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How We Increased B2B Facebook Leads by Over 400% in 6 months - without going...
Are you one of the many B2B businesses who doesn’t think Facebook marketing is an effective lead generation channel? If so, allow me to try and change your mind. In this session, Jennifer will...
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YouTube - The Most Valuable Impression on the Web (Creative, Targeting, &...
This session will cover three aspects of YouTube ads: 1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building...
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Incrementality of Google Store Visits: Simple Test, Big Impact
Google Store Visits can be extremely useful for retailers with offline stores. However, a lot of retailers have doubts about incrementality: i.e. can those measured Store Visits really be attributed...
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A Framework to Turn Your Analysis into Impactful Recommendations
Did you know 99% of PPC reports are never looked at by your client or manager? And yet you spend so much time creating these nice looking charts and tables. It’s because they care about two things...
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What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest? Our B2B and ecom clients that are growing their business by 11% on...
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Why You Should (Not) be Using Automated Bidding Strategies
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence". To...
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Ad Extensions as a Lever for Powerful Text Ads
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the...
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Keynote: How to Supercharge Your PPC Career
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're...
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Keynote: Using Creativity in Advertising to Stay Ahead
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need...
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Adventures in Baidu PPC - 10 Tips for Running Paid Search Campaigns on...
If your brand or agency is running international PPC campaigns, China is likely one of your focus markets. With 800 million monthly users and over 75% market share, Baidu is where you need your ads to...
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Building Optimised Post-Click Experiences
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but...
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