According to Instagram, 60% of users say that they learned about a product or service on the platform. At that rate, it’s worth a test, wouldn’t you say? Whether you work in B2B or B2C, learn how you can successfully utilize this visual channel to expand your reach and drive conversions. Key learnings will include: - Solid understanding of campaign, placement, and creative options - Actionable strategies for your B2C and B2B brands to engage and convert - Understanding where Instagram is heading next and how you can prepare