Ad Extensions as a Lever for Powerful Text Ads

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First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign. In this session you will learn: - Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries - Reporting tips – how to get detailed insights into your ad extensions and what to draw from them - A script for automatically adding product-specific sitelinks to text ad campaigns