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Ad Extensions as a Lever for Powerful Text Ads
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the...
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Keynote: How to Supercharge Your PPC Career
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're...
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Keynote: Using Creativity in Advertising to Stay Ahead
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need...
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Adventures in Baidu PPC - 10 Tips for Running Paid Search Campaigns on...
If your brand or agency is running international PPC campaigns, China is likely one of your focus markets. With 800 million monthly users and over 75% market share, Baidu is where you need your ads to...
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Building Optimised Post-Click Experiences
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but...
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Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns...
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Machine Learning Tech You Could and Should Use Tomorrow
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and...
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How to Maximize the Impact of Video Content with Retargeting
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through...
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Drive New Customers and Incremental Gains with Amazon DSP
In this recorded webinar, Hanapin’s Cassie Oumedian and MightyHive’s Nicholas Seo will show you how you can utilize Amazon DSP to the utmost potential, and the pros and cons to the platform so you can...
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Investing in Brand Campaigns? Post-Click Experience is Key
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
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Google is Getting More Expensive - How to Get Around that with Better...
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
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The Untapped Power of Quora Ads
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
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The Rise of Conversational Marketing - How to Leverage Chatbots for PPC
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to...
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Predictions for Online Marketplaces in 2020
Join Hanapin Marketing’s Alaina Thompson and Feedonomics’ Brian Roizen for their take on the 2020 landscape for online marketplaces and strategies for success on each.
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Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey. Marketing...
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Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of...
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Connect the Likes: Tracking Visits to Improve Facebook Ads Performance
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
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Identify & Leverage YouTube Audiences for Organic & Paid Growth
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
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5 Reasons to Use Amazon DSP in 2020
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results...
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Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as...
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